The Beskids region is highly developed economically, with good infrastructure and full of tourist attractions, which favors business development and its promotion. One of the available forms is sponsoring sports events. For fans, football is an important part of spending time with family and triggers great emotions. During the games, consumers also become fans. Manufacturers from various industries can adapt their advertising messages based on football emotions. When creating this animation, we played together with TS Podbeskidzie to one goal.